Thursday, July 2, 2009

London property rental prices remain stable

James Davis, founder of online property rental site,, disagrees with reports that London property rental prices have decreased by 15 percent over the last year.

Davis comments: “Over recent months, the city has seen a vast increase in the number of accidental landlords, due to the fact that they have been unable to sell their property. And the rules of supply and demand apply, meaning that property rental prices have levelled off. Overall I do not believe they are falling – there remains plenty of potential for many to make long-term gains.

Davis considers that the UK (primarily London) is already seeing a shift towards a more European model of renting. As recently published in the English Housing 2007-8 report, 32% of people under 30 were buying with a mortgage against 45% who were renting. In 2001, those figures were 40% who purchased with a mortgage and who 33% rented.

Davis comments: “For Landlords wishing to increase portfolio, they should note that yields are much higher today than they were 12 months ago.

“Interest rates are at an all time low, which presents a real opportunity for residential property investors. They just need to get their proposition right, and to target the market effectively. However, it is important to remember that property is a long-term investment game – don't go into it expecting to get rich quick.”


Notes to editors

upad's website deploys bespoke state-of-the-art technology to overcome issues identified by renters such as out-of-date information and poor online experiences. In particular upad enables online searches that are interactive and intuitive to produce relevant properties.

With over 82,000 rental properties available in London, upad will continue to add to this portfolio in order to offer the largest choice of homes to rent in the capital. The service will be rolled out across other major UK cities in the next few months.

Free to renters, upad costs landlords £59 per listing.

For further information and interviews, please contact:

Katrina Suppiah/Kate Alexander, Publicité

Tel: + 44 (0)20 8543 6582/+44 (0)20 8543 8481/+44 (0)7809 028711


By Upad

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